Prime Highlights
- YouTube is altering its monetisation policy on July 15, 2025, in a bid to limit low-effort, copied, or AI-made content.
- The spotlight is therefore on compensating original, highly manipulated videos that offer genuine value to audiences.
Key Facts
- Current eligibility guidelines are not altered: 1,000 subscribers and 4,000 watch hours or 10 million Shorts views.
- Creators will have to demonstrate originality and creative manipulation to be monetisable.
Key Background
YouTube has implemented a major overhaul of its YouTube Partner Programme (YPP) that went into effect on July 15, 2025, to enhance the quality of monetized content. The site will now strictly apply policies to prevent channels from profiting from content produced through reproductions in large quantities, repetition, or inconsequential modifications. These encompass videos by artificial intelligence, robotic voices with minimal creativity, and remade content that does not undergo significant modification.
Under the new policy, creators are still required to satisfy the usual monetization requirements: 1,000 subscribers and either 4,000 hours of live public watch time during the last 12 months or 10 million Shorts views in the last 90 days. However, satisfying these hurdles by itself will no longer be enough. Content needs to exhibit originality, significant editing, and obvious entertainment or educational worth in order to be eligible for advertisements and profits-sharing.
Some of the content prohibited on YouTube is montages of third-party content with minimal editing, looping background content, reaction videos without additional commentary, and AI voice-overs narrating unaltered content. YouTube stresses that creators should provide significant context, script their videos differently, and their posts should be distinct from similar posts in the same niche.
Although YouTube has yet to officially state the particular penalties that would be assessed for violating these new terms, generators will be subject to further assertive enforcement and implicit demonetisation if it determines that their content does n’t qualify. The policy change is intended to encourage a more creative, instructional, and engaging creator community. It also serves to align with YouTube’s broader policy of pursuing authenticity and discouraging overreliance upon robotization and play of content in a unborn AI- driven creator frugality.
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