Prime Highlights:
- Oura Ring sales have doubled, even as traditional smartwatches and wrist-worn wearables see flat or declining sales.
- The Oura Advisor, a personal health coach, has become a trusted feature, especially for female users, offering guidance on sleep, stress, and menstrual health.
Key Facts:
- The Oura Ring 4 costs $349 and comes in multiple colors, with sensors that track sleep, stress, and other health indicators.
- Oura’s customer base includes marathon runners, new mothers, and chronically ill patients, reflecting a wide range of health and wellness uses.
Key background:
Smartwatches and other wrist-worn trackers were once very popular, but their sales have slowed. One type of wearable is doing well, though: smart rings. Oura, which makes the Oura Ring 4, has seen its sales double, showing high customer interest.
Speaking at the Brainstorm Tech conference in Park City, Utah, Oura CEO Tom Hale highlighted the shift in the wearable industry. “Last year wrist-borne wearables actually shrank, with smaller, lower-cost devices leading the trend in India and Asia,” Hale said. “Meanwhile, our ring wearables basically doubled in size. We’re growing at north of 100%.”
The Oura Ring is a stylish device available in a range of colors, including silver and black. The ring has sensors that track sleep, stress, and overall health. The Oura app also provides features for women, like menstrual cycle and perimenopause tracking.
A key feature is the Oura Advisor, a personal health coach. Hale said many users see it as a trusted guide that helps them understand their body. “Customers describe it as an infinitely patient and empathic partner who understands their physiology and is always there for them,” he said. Users can now give their Oura Advisor a name, showing how connected they feel to it.
Oura’s customers come from all walks of life. Marathon runners use it to improve performance, new mothers track their health, and people with chronic illnesses monitor their activity. According to Hale, part of the device’s appeal lies in its discreet design. Unlike bulky smartwatches, the ring is subtle and does not overtly signal athleticism.
The CEO emphasized that the wearable ring market is far from a winner-takes-all sector. “There won’t be one ring to rule them all,” he said, noting that different users have different needs, from all-day wear to specialized usage.
Even though the popularity of regular wearables is declining, Oura is performing considerably well to indicate that smart design, personalized features, and innovation can still lead to a high level of growth.